Linkedin has been
around for several years, and a few of my former colleagues have likened it to “Facebook
for Professionals.” But it is much more
than just another social network; it is a tool to help you find gainful
employment, build a network, and at the very least aid in recommending
subordinates, co-workers, and teammates in their future job hunts.
Years ago, I created
a Linkedin profile solely for the purpose of endorsing my Soldiers who had
completed their time in the Army. My profile was very bare bones, but I had a
skeleton of job titles and dates of employments. As I thought more about retirement, I fleshed
out my profile and added more meat and substance to my profile.
In my year of casually looking for employment,
I noticed that my Linkedin profile was key to applying for several jobs in the
private and public sector, so I want to share what I have learned or told other
military people about Linkedin profiles.
If you don’t have
one already, the first thing you should do is create a profile. Besides the
reasons previously mentioned, a Linkedin profile helps you remember previous
job assignments and duty responsibilities… as long as you remember to add them.
I have used my Linkedin profile as my reference tool on several occasions when
I tweaked personalized job resumes by seeing which duties and responsibilities
fit and matched the specific job requirements.
The next thing you
should truly consider the privacy and public viewing settings for your
profile. I know several people in the
service who set their Linkedin profiles to private. I understand the need to
keep lives private, but when it comes to recruiters and job seekers, your
resume and parts of your life should be available. I’ve known people who worked
at some pretty obscure jobs who made it almost impossible to find on Linkedin,
which makes it that much harder to connect and build networks and
endorsements. On the other hand though,
if you don’t want your picture out there for Google and other search engines to
show anyone searching your name, you can set your profile up to not show it to
unregistered users. I do.
I cannot stress the
importance that you have to have a good portion available for recruiters and
head hunters to find you. Your privacy
settings also help Linkedin find potential jobs that line up with your job
skills or interests.
Speaking of pictures,
you should make sure your Linkedin picture is somewhat professional looking. Or
at least, avoid all efforts to put in your favorite picture of something
blowing up in the background and you looking surprised. A good photo should
have your head and shoulders. If you are
Active Duty, having your profile picture depict you in uniform is not a big
deal, but once you get out of the service, change it. You don’t need to wear a
tuxedo or a suit and tie, but you wearing your favorite band t-shirt is not
going to help your prospects of landing that supervisor job with the county or
state.
When you think you
have your Linkedin profile built, Linkedin may suggest a “summary” as a part of
your profile’s introduction. I recommend building it yourself. I recently
started a new job in the library. Linkedin thought my summary should read as
“Veteran Library assistant with 25 years of experience in
supervision, management, and team building.” While those words are true, individually or in
phrases, they depict that I’ve been working in a library for decades rather
than a month. So, be careful when letting Linkedin or any website autofill or
complete your information.
Linkedin is a great tool, and it will help you find jobs in
cities you’re looking in. And from what
I’ve seen in my previous job searches, Linkedin does not questionable job
offerings that I’ve seen on other websites such as Indeed.com and glassdoor.com
(though they are still ranked among the best in finding job opportunities). At the very least, use Linkedin to keep an
account of your military accomplishments (take bullets and key parts from your
NCOER or OER), and build out your professional profile so that when you are no
longer wearing the uniform you will have a good start on that resume. And use
Linkedin to take care of your subordinates and teammates by endorsing their
relevant and corresponding skills.